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Marketing Catalysts

Our unparalleled experience, expertise & action orientation create marketing momentum.

Explore a Partnership, Innovation, or Marketing “QuickStart” today.
Innovative strategic partnerships simply break through. They capture authentic awareness & attention for less. We create collabs that both stand out and stand up over time.
Intent. Insight. Initiative. Covalent’s pragmatic approach reframes and reinvigorates opportunities so you achieve breakthroughs – faster.
From brand & digital strategy to go-to-market planning, our unparalleled omni-channel marketing experience gets you back ahead of the curve.
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We ❤️ insights in action

What Is A Collab?...And Why Do Brands Do Them?

The question we are most often asked is, "What is a Collab?"... and why do brands do them? This video by Ben Schott on Bloomberg's Quick Take channel on Youtube is a fantastic answer. So sit back and take a fun joy ride through the world of collabs.
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Who won the 'Coronation Collabs' crown?

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How to get into the brand collab game? Start here.

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How Lego collabed their way out of debt and into the cultural mainstream

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Retail

Who won the 'Coronation Collabs' crown?

“X Marks The Spot” is our bi-weekly deep dive introducing you to the people, processes, and inspiration behind the most impactful brand x brand collabs in the world. This week we take a timely look at Coronation Collabs.
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How to get into the brand collab game? Start here.

Thinking about getting in the collab game? Start here. We quickly highlight the jobs that collabs can do for your business and explain the difference between different approaches. By the time you've read this, you'll be ready to think through your plans and develop a comprehensive strategy. The number one takeaway:- Who to partner with is the last question to ask. Why, when and how to collab are the first questions.
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Retail

How Lego collabed their way out of debt and into the cultural mainstream

On the brink of collapse in the early 2000's Lego pivoted away from building it themselves to building it with others and got out of debt and into the black in the process. This post explains the situation, the collabs and identifies the three take aways any brand can use from this case study.
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